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"When I was asked to be on the Oprah Winfrey show, it felt that perhaps they meant Rachael Ray. She checked me out and had me on a show entitled 'The Next Great Thing in…

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Back in the day, there was this series of commercials for Reese's Peanut Butter Cups. You might remember them someone carrying chocolate would accidentally run into someone with peanut butter. "You got peanut butter on…

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Un ejemplo de esto es como L'Oreal introdujo su marca la India con el tinte para el pelo. Cambio la forma en la que los consumidores veían el producto. De ser algo destinado a un…

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Of course, Reebok has not been a stranger to bad news. While the women's fitness movement drove Reebok sales from $66 million in 1984 to $1.5 billion in 1987, revenue has not grown as impressively…

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Even businesses like NPR and Bloomberg Businessweek, which one might not immediately associate with Snapchat's target audience, have taken to the platform. Businessweek joined this week and plans to start using its account to preview…