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Mr. Anderson said his interview process, which culminated with his hiring as the athletic director in 2010, included an interview with Mr. Plank. Then there’s Android Wear, which serves as a sort of cartilage between the phone and watch software. For all of your interesting notifications (news, sports, weather and more), the watch relies on Google Now which is installed on the phone. It also gains access to your email, contacts and calendar.
More recently, the online brokerage firm Zecco reported that engagement on its promoted tweets was 50% higher than its regular tweets, with “200 to 300% increases in some cases.”Case studies are still limited, though. Kleiner says, “Promoted Tweets have not seen that much traction [with my clients],” though he sees an opportunity to “add real value to a long tail of advertisers.” For the moment though, that long tail is mostly left out of Promoted Tweets, as the program remains in limited beta.As the program sees public rollout later this year, the results could be significant for Twitter and advertisers. In its report, eMarketer wrote that it expects “spending on the microblogging service [to] be low in 2010,” but adds that, “the potential for 2011 and beyond could be dramatic if it proves that its ‘resonance’ model of measuring advertising effectiveness works.”Location Excites Marketers, Maybe More than ConsumersThe latest extension of social knowing not just what your friends are doing but where they’re doing it is one of the hottest trends of the year.The field collectively referred to as “location” has marketers from Starbucks to Best Buy excited about the possibilities of increasing foot traffic through programs that reward customers for “checking in” and sharing their location and brand affinity with their friends.That said, such programs are largely experimental, and many of the startups in the space lack the critical mass to significantly move the needle for big brands.